The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Intellectual Property

The Nike SB App - Tilt Control

Agency R/GA / New York

Client Nike


Intellectual Property & Products / Digital Product

Annual ID


2014 Awards

Total Points: 10




R/GA New York / New York

Production Company


Art Director

Hoshi Ludwig

Agency Producer

Nick Parisi
Tim Farr

Creative Director

Xavier Gallego

Executive Creative Director

Sammi Needham

Creative Technologist

Patricia Choi
Wes Harris
Tim McElreath

Information Architect

Jesse Green
Lambert Torres


Brian Tobin
Fernando Mazzon
Jake Hall
Leena Patankar
Michael Grater
Samira Sultana
Nauman Hafiz
Pedro Mancheno
Nicolas Viegas
Ron Forrester
Rochelle Shibahara
Christopher Rollo

Creative Team

Guy Helson
Mark Voelpel
John Agnew
Mark Whiteley
Brian Aster
Eric Swisher
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