The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Intellectual Property & Products / Software, Services, Programs & Platforms
URL
Click to launch
Annual ID
140368P
About the Work
Thunderclap is about making a message unavoidable. It is the first crowd-speaking platform. Inspired by the fact that a voice can get lost in the large network of social media, Thunderclap is a way to let other voices join with your own, allowing your message to rise above the rest.
Any individual or organization can create a Thunderclap to say something that matters to them. They register their message on the website. Then, everyone who wants to support the Thunderclap signs up to donate his or her social reach (via Twitter or Facebook, or both) to the cause. On the day that the Thunderclap "tips", the same message is mass-shared at the exact same time via everyones social networks, helping the cause rise above the white noise that fills social media feeds everywhere.
Any individual or organization can create a Thunderclap to say something that matters to them. They register their message on the website. Then, everyone who wants to support the Thunderclap signs up to donate his or her social reach (via Twitter or Facebook, or both) to the cause. On the day that the Thunderclap "tips", the same message is mass-shared at the exact same time via everyones social networks, helping the cause rise above the white noise that fills social media feeds everywhere.
2014 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Droga5 / New York
Production Company
De-De / New York
Thunderclap / New York
Chief Creative Officer
David Droga
Creative Technologist
Hashem Bajwa
Robert Spychala
Designer
Ted Chang
Kathrin Laser
Product Manager
David Cascino
Chelsea Orcutt
Programmer
Garland Davis
Creative Team
Henrik Werdelin
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