The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Destiny: The New Fragrance By Xbox.

Agency McCann London / London

Client Microsoft

Category

Experiential Advertising / Guerilla

Annual ID

150753A

2015 Awards

Total Points: 5

Merit

Credits

Agency

McCann London / London

Agency Producer

Harry Peacham
Giuseppe Mormandi
Chris Cartwright
Sailesh Jani
James Latham
Tom Oliver

Photographer

John Martin

Chief Creative Officer

Rob Doubal
Laurence Thomson

Digital Artist / Multimedia

Rob McDonald

Programmer

Andrei Andreescu
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