The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Words Can Be Weapons

Agency Ogilvy Beijing / Beijing

Client Center for Psychological Research, Shenyang

Category

Public Service - Experiential / Events, Competitions & Installations

Annual ID

150881A

2015 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy Beijing / Beijing

Production Company

Beijing Time Machine Advertising Co.,Ltd / Beijing
Massive Music, Kaiser Sound Studio / Shanghai
T.B.FILMS ADVERTISING. CO., LTD / Beijing
Shenyang University / Shenyang

Agency Producer

Jing Li

Designer

Yong Xie

Photographer

Zhong Shi

Producer

Rita Yang
Quetina Yang

Music & Sound

Diederik van Middelkoop

Creative Team

Morris Ku
Jason Wee
Eric Wu
Lei Zhang
Yu Guo
Xing Wan
Tongxue Wang
Wanqiu Lin
Didi Shao
Sisi Xing
Jinfeng Ding
Sun Zheng
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