The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Smell Like a Man From Head to Toe

Agency Wieden+Kennedy / Portland

Client Old Spice


Integrated Branding / Consumer Campaign

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Work Editorial / New York

Creative Director

Jason Bagley
Craig Allen


Tom Kuntz


Rich Orrick

Executive Creative Director

Susan Hoffman
Joe Staples

Agency Producer

Jeff Selis
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