The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

This Is Wholesome

Agency Droga5 / New York

Client Mondelez International / Honey Maid


Brand Transformation / Single

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



Droga5 / New York

Production Company

Brainwash / N/A
Jefferson / N/A
Lost Planet Editorial / New York
MPC / New York
Search Party Music / New York
Sonic Union / New York

Art Director

David Gibson


Nathan Lennon

Chief Creative Officer

David Droga
Ted Royer

Executive Creative Director

Kevin Brady
Christopher Huth


Adriana Machado

Agency Producer

Sally-Ann Dale
Ben Davies
Bill Berg

Music / Sound

Eric David Johnson
Winslow Bright
John Askew
Paul Weiss
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