The One Show
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Category
Collateral Design / Posters - Series
Annual ID
150493A
About the Work
The Brief: The brief form WWD Japan, publisher of the fashion periodical WWD Magazine, was to produce a ten-page spread for a special issue dedicated to Tokyo. In the special, they wanted to capture a magical side of Tokyo no one had ever seen. The Solution: We decided to depict Tokyo through the medium of scent. Our aim was to create a surreal effect with fragrances virtually emanating from the page. Tokyo is voracious. It readily absorbs cultures from all over the globe. Amble its streets, and the aromas of New York and Paris and a myriad other cities caress your nose. To capture that aspect of its charm, we laid out a vast number of perfume bottles gathered from all over the world to represent the buildings of the city, and thus produced several fanciful cityscapes.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
HAKUHODO INC. / Tokyo
Production Company
Amana INC. / Tokyo
Art Director
Yusuke Ono
Creative Director
Yusuke Ono
Designer
Yusuke Ono
Takayuki Ogawa
Photographer
Takashi Suzuki
Producer
Wataru Nakata
Wataru Ito
Writer
Miwa Goroku
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