The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

STAGES

Agency Y&R Beijing / Beijing

Client Penguin China-Ladybird

Category

Collateral Design / Posters - Series

Annual ID

151225A

2015 Awards

Total Points: 5

Merit

Credits

Agency

Y&R Beijing / Beijing

Art Director

Wei Tian
Mo Chen

Writer

Han Gao

Designer

Wei Tian
Mo Chen

Illustrator

Wei Tian
Mo Chen

Creative Director

Ronnie Wu

Chief Creative Officer

Nils Andersson
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