The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

A Cut Above

Agency Y&R Shanghai / Shanghai

Client Zhang Xiao Quan Kitchen Knife

Category

Collateral Design / P.O.P. & In-Store - Single

Annual ID

151236A

2015 Awards

Total Points: 5

Merit

Credits

Agency

Y&R Shanghai / Shanghai

Writer

Dagger Chen

Photographer

Leslie Huang

Typographer

Jie Jie
Zhengyu Tian

Creative Director

Kien Hoe Ong

Chief Creative Officer

Nils Andersson
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