The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

The Light Bag

Agency Cheil India / Gurgaon

Client Salaam Baalak Trust


Public Service - Design / Promotional Items - Single or Series

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



Cheil India / Gurgaon

Chief Creative Officer

Nima DT Namchu

Creative Director

Anusheela Saha


Anusheela Saha


Sudarshana Borgoyary

Creative Team

Khima Pandey
Hitesh Verma
Abdul Kamal
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