The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Making Clothing Donation Instantly Rewarding

Agency Ogilvy Beijing / Beijing

Client China Foundation for Poverty Alleviation


Experiences / Outdoor Spaces

Annual ID


2015 Awards

Total Points: 10




Ogilvy Beijing / Beijing

Production Company

QLAND AD / Beijing

Agency Producer

Tim Zhang


Xiaohang Liu
Jian Miao

Creative Team

Zhenguo Quan
John Chan
Lingbo Wang
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