The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

LIGHT AFTER SCHOOL

Agency Publicis China / Shanghai

Client HAIER

Category

Design for the Greater Good / For-Profit Initiated

Annual ID

150935A

2015 Awards

Total Points: 15

Silver Pencil

Credits

Agency

Publicis China / Shanghai

Chief Creative Officer

Erik Vervroegen
Sheena Jeng

Creative Director

Will Tao

Executive Creative Director

Akae Wang

Creative Team

Yuan Ting
Anda Wu
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