The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Interactive

Gisele Bündchen- Will Beats Noise

Agency Droga5 / New York

Client Under Armour


Interactive Craft / Animation / Motion Graphics

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



Droga5 / New York

Production Company

Smuggler / New York
Work Editorial / New York
The Mill / New York
Active Theory / Los Angeles
Heard City / New York
Plan8 / Sweden

Art Director

Alexander Nowak


Felix Richter

Chief Creative Officer

David Droga
Ted Royer

Creative Director

John Mckelvey
Hannes Ciatti

Creative Technologist

Andy Thelander


Jaron Albertin

User Experience Designer

Daniel Perlin
Lily Cho

Agency Producer

Sally-Ann Dale
Ben Davies
Matt Nowak
Goldie Robbens
Justin Durazzo
Ian Graetzer

Technical Producer

Michael Anthony
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