The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

The Game Before the Game

Agency R/GA London / London + R/GA Los Angeles / Los Angeles

Client Beats By Dre


Online / Short Form

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



R/GA / London
R/GA / Los Angeles

Production Company

Sword Fight / Los Angeles
Rock Paper Scissors / Los Angeles
Brewster Parsons / Los Angeles
Inner Circle Sound / Los Angeles
Beats By Dr. Dre / Los Angeles

Art Director

Ciaran McCarthy


Andrew Eksner


Nabil Elderkin

Executive Creative Director

Rodrigo Sobral
Omar Johnson


Danny Hiele

Sound Designer

Rommell Molina

Agency Producer

Kelly Wood
Kat Friis
James Stephens
Marco Koenig

Music / Sound

Josh Eichenbaum
Jamie N Commons & The X Ambassadors
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