The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

HORSE With Harden

Agency BBDO / New York

Client Foot Locker


Gaming, Music & Mobile / Branded Gaming

Annual ID


2015 Awards

Total Points: 5




BBDO New York / New York

Production Company

The Kitchen @ BBDO New York / New York

Chief Creative Officer

David Lubars
Greg Hahn


Lawrence Chen

Executive Creative Director

Chris Beresford-Hill
Dan Lucey


Jonathan Hsu

Agency Producer

David Rolfe
Joe Croson
David Martinez
Eric Bloom
Courtney Fallow
Michael Gentile

Music / Sound

Apollo Studios
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