The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

Madden Season

Agency Heat / San Francisco

Client Electronic Arts


Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

Annual ID


2015 Awards

Total Points: 5




Heat / San Francisco

Production Company

Hungry Man / Los Angeles
Arcade / Los Angeles
Beacon Street Studios / Los Angeles

Art Director

Jeff Fang

Creative Director

Warren Cockrel
Anna Rowland


Wayne McClammy

Executive Creative Director

Steve Stone


Mino Jarjoura

Agency Producer

Brian Coate
Jonathan Matthews
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