The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

I Touch Myself Project

Agency JWT / Sydney

Client Cancer Council NSW


Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

Annual ID


2015 Awards

Total Points: 10




JWT / Sydney

Production Company

Soap Creative / Sydney
Collider / Sydney
Method / Sydney
Studios 301 / Sydney

Art Director

Alexandra Antoniou

Agency Producer

Vicky Ryan


Jesse James McElroy
Tommie McSweeney


Charley Drayton
Charity Downing
Rachel Ford-Davies
Charlotte Ludlow

Creative Director

Brad Eldridge

Executive Creative Director

Simon Langley
Mark Harricks
Ashadi Hopper

Music & Sound

Chrissy Amphlett
Clive Young

Technical Producer

Mark Fennel
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