The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS

Agency TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki

Client GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM

Category

Other Branded Content / Co-Promotions

Annual ID

151069A

2015 Awards

Total Points: 15

Silver

Credits

Agency

TBWA / Helsinki

Production Company

FremantleMedia / Helsinki
MTV Oy / Helsinki
Also Starring / Helsinki

Director

Rike Jokela

Producer

Eerika Vermilä
Ella Piesala

Creative Director

Theodor Arhio

Content Strategist

Juha-Matti Raunio
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