The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment


Agency Tribal Worldwide, a division of DDB / Toronto

Client General Mills


Craft / Writing

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



Tribal Worldwide, a division of DDB / Toronto
DDB Canada / Toronto

Production Company

Radke Film Group / Toronto
Married to Giants / Toronto
Alter Ego / Toronto
Grayson Matthews / Toronto

Art Director

Amy O'Neill


Tracy Wan

Creative Director

Rob Sturch


Michael Clowater


Leo Zaharatos

Executive Creative Director

Joshua Stein

Sound Designer

Dave Sorbara

Agency Producer

Stefan Fabich

Creative Team

Conor Fisher (Colourist)
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