The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment


Agency McCann XBC / New York

Client MasterCard


Craft / Editing

Annual ID


2015 Awards

Total Points: 5




McCann XBC / New York

Production Company

Cosmo Street / New York
JSM Music Inc. / New York
Smuggler / New York

Chief Creative Officer

Joyce King Thomas

Creative Director

Daniela Vojta
Susan Young

Executive Creative Director

Pete Jones

Agency Producer

Cindi Blondell
Michael Ladman
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