The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Intellectual Property

Rebirth After Reading

Agency Cheil China / Beijing

Client Friends of Nature

Category

Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID

150214A

2015 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

Cheil China / Beijing

Production Company

Filmplexe / Beijing

Creative Director

Shengxiong Chen

Director

Tao Yan

Executive Creative Director

Jacky Lung

Photographer

Zhong Shi
Jing Hui
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