The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Intellectual Property

Rebirth After Reading

Agency Cheil China / Beijing

Client Friends of Nature


Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



Cheil China / Beijing

Production Company

Filmplexe / Beijing

Creative Director

Shengxiong Chen


Tao Yan

Executive Creative Director

Jacky Lung


Zhong Shi
Jing Hui
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