The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

The Last Pack

Agency BBDO / New York

Client CVS Health


Direct Marketing / Dimensional Mailing

Annual ID


2015 Awards

Total Points: 5




BBDO / New York

Art Director

Quoc Doan


Mohamed Said

Chief Creative Officer

David Lubars
Greg Hahn

Executive Creative Director

Tom Darbyshire
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