The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

The Last Pack

Agency BBDO New York / New York

Client CVS Health

Category

Direct Marketing / Dimensional Mailing

Annual ID

150135A

2015 Awards

Total Points: 5

Merit

Credits

Agency

BBDO New York / New York

Art Director

Quoc Doan

Writer

Mohamed Said

Executive Creative Director

Tom Darbyshire

Chief Creative Officer

David Lubars
Greg Hahn
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