The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

The Most Helpful Measuring Tape in the World

Agency Leo Burnett, Toronto / Toronto

Client IKEA


Direct Marketing / Dimensional Mailing

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



Leo Burnett / Toronto

Production Company

Jungle Media / Toronto

Art Director

Anthony Chelvanathan


Steve Persico

Chief Creative Officer

Judy John

Agency Producer

Anne Peck

Creative Team

David Kennedy
Natasha Dagenais
Danielle Iozzo
Rebecca Simon
Lisa Hart
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