The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

The dancing Traffic Light

Agency BBDO Group Germany GmbH / Berlin

Client Daimler AG, smart/MM

Category

Direct Marketing / Ambient Media

Annual ID

150112A

2015 Awards

Total Points: 5

Merit

Credits

Agency

BBDO Group Germany GmbH / Berlin

Production Company

BigFish Filmproduktion GmbH in Co-Production with Minivegas / Berlin
Candy Mountain / Berlin
Audioforce GmbH / Berlin

Art Director

Daniel Schweinzer

Writer

Lukas Liske

Agency Producer

Alexander Geier

Director

Marten Persiel

Editor

Thomas Appl
Nina Chmielewski

Producer

Jule Everts
Sebastian Cordes
Helge Wallrodt
Thomas Suess
Brian Bourke

Creative Director

Lukas Liske
Daniel Schweinzer

Executive Creative Director

Jan Harbeck
Ton Hollander

Chief Creative Officer

Wolfgang Schneider
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