The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

The dancing Traffic Light

Agency BBDO Group Germany GmbH / Berlin

Client Daimler AG, smart/MM


Direct Marketing / Ambient Media

Annual ID


2015 Awards

Total Points: 5




BBDO Group Germany GmbH / Berlin

Production Company

BigFish Filmproduktion GmbH in Co-Production with Minivegas / Berlin
Candy Mountain / Berlin
Audioforce GmbH / Berlin

Art Director

Daniel Schweinzer


Lukas Liske

Chief Creative Officer

Wolfgang Schneider

Creative Director

Lukas Liske
Daniel Schweinzer


Marten Persiel

Executive Creative Director

Jan Harbeck
Ton Hollander

Agency Producer

Alexander Geier
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