The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Gisele B√ľndchen- Will Beats Noise

Agency Droga5 / New York

Client Under Armour


Digital Direct Marketing / Websites, Microsites & Banners

Annual ID


2015 Awards

Total Points: 25

Gold Pencil



Droga5 / New York

Production Company

Smuggler / New York
Work Editorial / New York
The Mill / New York
Active Theory / Los Angeles
Heard City / New York
Plan8 / Sweden

Art Director

Alexander Nowak


Felix Richter

Chief Creative Officer

David Droga
Ted Royer

Creative Director

Hannes Ciatti
John Mckelvey


Jaron Albertin

User Experience Designer

Daniel Perlin
Lily Cho

Agency Producer

Sally-Ann Dale
Ben Davies
Matt Nowak
Goldie Robbens
Justin Durazzo
Ian Graetzer

Technical Producer

David Justus
Joachim Do
Michael Anthony
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