The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Eyes on the Road

Agency OgilvyOne Beijing / Beijing

Client Volkswagen


Digital Direct Marketing / Mobile

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



OgilvyOne Beijing / Beijing

Production Company

Answermark / Hong Kong
Redworks / Beijing

Chief Creative Officer

Graham Fink

Creative Director

Kama Yu
Daqing Wang

Executive Creative Director

Doug Schiff


Avis Or
Irene Ng

Sound Designer

KK Chau

Agency Producer

Morris Ku
Rita Yang

Digital Artist / Multimedia

Yu Guo
Sun Zhang
Xing Wan
Wanqiu Lin

Global Chief Creative Officer

Tham Khai Meng

Technical Producer

Kai Ho Ng
Gloria Cheung
Sam Yip
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