The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Your Year. Directed by Nike+

Agency AKQA / Portland

Client Nike


Digital Direct Marketing / Mobile

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



AKQA / Portland

Production Company

Bläck Studios / Stockholm
Marmoset Music / Portland
Red Pipe / Stockholm
Statue / Stockholm


Jonas Ekstrand

Creative Director

Whitney Jenkins


Laurent Clermont

Technical Producer

Edd Bignell

Creative Team

Jonathan Hum
Brian Skahan
Justin Micklish
Ben Taylor
Pieyre Treuil
Calle Granström
Simon Rainerson
Tom Liljeholm
Andrei Fokau
Daniel Sundström
Staffan Rosenberg
Adam Bodérus
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