The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Your Year. Directed by Nike+

Agency AKQA / Portland

Client Nike


Digital Direct Marketing / Mobile

Annual ID


2015 Awards

Total Points: 15




AKQA / Portland

Production Company

Bläck Studios / Stockholm
Marmoset Music / Portland
Red Pipe / Stockholm
Statue / Stockholm


Jonas Ekstrand


Laurent Clermont


Katie Reardon
Lora Guillotte
Robbie Veltman
Alia Burley
Jörgen Lilja
Teza Holmberg
Fredrik Jureen
Rob Dennler
Tim Shrout

Sound Designer

Ulf Blomqvist
Fredrik Lantz
Annika Hedlund
Tobias Norman

Creative Director

Whitney Jenkins

Technical Producer

Edd Bignell

Creative Team

Jonathan Hum
Brian Skahan
Justin Micklish
Ben Taylor
Pieyre Treuil
Calle Granström
Simon Rainerson
Tom Liljeholm
Andrei Fokau
Daniel Sundström
Staffan Rosenberg
Adam Bodérus
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