The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Hellmann's WhatsCook

Agency CUBOCC / São Paulo

Client Unilever - Hellmann's


Digital Direct Marketing / Mobile

Annual ID


2015 Awards

Total Points: 5




CUBOCC / Sao Paulo

Art Director

Rafael Nunes


Caio Fortes

Chief Creative Officer

Roberto Martini

Creative Director

Luiz Mastropietro
Felipe Rocha

Creative Team

Daniel Busch
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