The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Altitude Drop

Agency MING Utility and Entertainment Group / New York

Client Swedish Match


Digital Direct Marketing / Mobile

Annual ID


2015 Awards

Total Points: 5




MING Utility and Entertainment Group / New York

Production Company

Poor Boyz Productions / LA
Your Majesty / New York
Jump / New York

Chief Creative Officer

Linus Karlsson

Creative Technologist

Alex Swiderski
Mike Fey

Executive Creative Director

Hakan Nyberg
Jens Karlsson


Tyler Hamlet

Product Manager

Charley Lodi

Agency Producer

Nicholas Gaul

Music / Sound

Peter Gannon

Creative Team

Brian DiLorenzo
Brad Blondes
Meghan Puhr
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