The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

The first tweet without words

Agency McCann Madrid / MADRID

Client Reporters without borders


Digital Direct Marketing / Social Media & Viral Marketing

Annual ID


2015 Awards

Total Points: 5




McCann Madrid / MADRID

Art Director

David Valgañon


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Chief Creative Officer

Monica Moro

Executive Creative Director

Raquel/Jon Martinez/Lavin

Technical Producer

Enrique Moreno

Creative Team

Elías López
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