The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Destiny: The New Fragrance By Xbox.

Agency McCann / London

Client Microsoft

Category

Digital Direct Marketing / Social Media & Viral Marketing

Annual ID

150752A

2015 Awards

Total Points: 5

Merit

Credits

Agency

McCann London / London

Chief Creative Officer

Rob Doubal
Laurence Thomson

Photographer

John Martin

Programmer

Andrei Andreescu

Agency Producer

Harry Peacham
Sailesh Jani
James Latham
Giuseppe Mormandi
Tom Oliver
Chris Cartwright

Digital Artist / Multimedia

Rob McDonald
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