The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

Destiny: The New Fragrance By Xbox.

Agency McCann London / London

Client Microsoft


Digital Direct Marketing / Social Media & Viral Marketing

Annual ID


2015 Awards

Total Points: 5




McCann London / London

Agency Producer

Harry Peacham
Sailesh Jani
James Latham
Giuseppe Mormandi
Tom Oliver
Chris Cartwright


John Martin

Chief Creative Officer

Rob Doubal
Laurence Thomson

Digital Artist / Multimedia

Rob McDonald


Andrei Andreescu
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