The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct

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Agency Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Client Procter & Gamble/Always

Category

Digital Direct Marketing / Social Media & Viral Marketing

Annual ID

150690A

2015 Awards

Total Points: 15

Silver

Credits

Agency

Leo Burnett, Toronto / Toronto
Leo Burnett, Chicago / Chicago
Leo Burnett, London/Holler / London

Production Company

Chelsea Pictures / Los Angeles
Cutters / Chicago
Starcom MediaVest Group / Chicago
MSLGROUP / Chicago

Agency Producer

Adine Becker

Editor

Kathryn Hempel

Chief Creative Officer

Judy John

Creative Team

Karuna Rawal
Anna Coscia
Rachel Darville
Laura Jones
Annette Sally
Heidi Philip
Gaia Gilardini
Sandy Kolkey
Lisa Bamber
Susan Lulich
Shaina Holtz
Matteo Carcassola
Jake Bruene
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