The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Direct


Agency Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Client Procter & Gamble/Always


Digital Direct Marketing / Social Media & Viral Marketing

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



Leo Burnett / Toronto
Leo Burnett / Chicago
Leo Burnett, London/Holler / London

Production Company

Chelsea Pictures / Los Angeles
Cutters / Chicago
Starcom MediaVest Group / Chicago
MSLGROUP / Chicago

Chief Creative Officer

Judy John

Agency Producer

Adine Becker

Creative Team

Karuna Rawal
Anna Coscia
Rachel Darville
Laura Jones
Annette Sally
Heidi Philip
Gaia Gilardini
Sandy Kolkey
Lisa Bamber
Susan Lulich
Shaina Holtz
Matteo Carcassola
Jake Bruene
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