The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film


Agency Wieden+Kennedy / Portland

Client Old Spice


Consumer Television / 60 Second - Single

Annual ID


2015 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy / Portland

Production Company

Biscuit Filmworks / Los Angeles
Mackenzie Cutler / New York
The Mill / Los Angeles
Walker / Portland
HEARby / Seattle


Bret McKenzie

Executive Creative Director

Susan Hoffman
Joe Staples

Agency Producer

Lindsay Reed
Ben Grylewicz
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