The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Tough Love

Agency Wieden+Kennedy / Portland

Client Procter & Gamble


Consumer Television / 60 Second - Single

Annual ID


2015 Awards

Total Points: 5




Wieden+Kennedy / Portland

Production Company

Joint Editorial / Portland
Walker Music / Portland
Eleven Sound / Santa Monica

Art Director

Susan Land


Erin Swanson


Dan Romer

Creative Director

Kevin Jones
Jeff Gillette

Executive Creative Director

Susan Hoffman
Joe Staples

Sound Designer

Jeff Payne

Agency Producer

Ben Grylewicz
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