The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Robot Campaign

Agency MJZ / Los Angeles + Wieden+Kennedy / Portland

Client Old Spice


Consumer Television / :30 / :25 - Campaign

Annual ID


2015 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles

Creative Director

Craig Allen
Jason Bagley


Tom Kuntz


Rich Orrick

Executive Creative Director

Susan Hoffman
Joe Staples
Mark Fitzloff


Scott Howard

Sound Designer

Gus Koven

Agency Producer

Jeff Selis
Ben Grylewicz
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