The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Veteran dog

Agency Selmore Creative Agency / Amsterdam

Client The Royal Dutch Guide Dog Foundation


Consumer Television / Under $80K Budget - Single

Annual ID


2015 Awards

Total Points: 5




Selmore Creative Agency / Amsterdam

Production Company

CAVIAR / Amsterdam

Creative Director

Niels Westra
Jakko Achterberg


Rogier Hesp

Agency Producer

Marga Bierema
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