The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Eyes on the Road

Agency OgilvyOne Beijing / Beijing

Client Volkswagen


Cinema Advertising / Short Form - :90 & Under - Single

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



OgilvyOne Beijing / Beijing

Production Company

Answermark / Beijing
Redworks / Beijing

Chief Creative Officer

Graham Fink

Creative Director

Kama Yu
Daqing Wang


Eggtart Chow

Executive Creative Director

Doug Schiff


Avis Or
Irene Ng

Agency Producer

Morris Ku
Rita Yang

Global Chief Creative Officer

Tham Khai Meng

Music / Sound

KK Chau
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