The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Unload Your 401k

Agency Grey New York / New York + Rabbit / New York

Client States United to Prevent Gun Violence


Public Service - Video / Non-Broadcast

Annual ID


2015 Awards

Total Points: 15




Grey New York / New York

Production Company

Rabbit / New York
Rock Paper Scissors / New York
Sugar Content / New York
Method Studios / New York

Art Director

Inna Kofman
Inna Kofman

Agency Producer

Angela Ong
Jean Kinnett
Claire Arendse


Frank Snider


Chris Izzo
Douglas Howell
James Blom

Creative Director

Jordan Buntain
Tyronne Schaffer

Executive Creative Director

Per Pedersen
Rob Perillo
Rob Lenois

Chief Creative Officer

Tor Myhren
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