The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Macca Cracker

Agency Leo Burnett London / London

Client McDonald's

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Category

Mobile Applications / Branded Games

Annual ID

150641A

About the Work

“To give Londoners a much needed break from all the Christmas shopping we took over the iconic screen at Piccadilly Circus. Using mobile technology we made the capital city’s most famous site interactive, by creating the Macca Cracker”

2015 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett / London

Creative Director

Justin Tindall

Creative Team

Darren Keff
Phillip Meyler
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