The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Macca Cracker

Agency Leo Burnett London / London

Client McDonald's


Mobile Applications / Branded Games

Annual ID


2015 Awards

Total Points: 5




Leo Burnett London / London

Creative Director

Justin Tindall

Creative Team

Darren Keff
Phillip Meyler
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