The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Wake Up & Smell The Bacon

Agency 360i / New York

Client Kraft Foods/ Oscar Mayer


Mobile Applications / Consumer Goods

Annual ID


2015 Awards

Total Points: 15

Silver Pencil



360i / New York
Olson Engage / Chicago
Starcom MediaVest Group / New York

Production Company

Dirty Robber / Los Angeles

Art Director

Ricky Anolik


Josh Chua

Creative Technologist

Mark Avnet

Executive Creative Director

Aaron Mosher
David Yankelewitz


Pat Scola

Social Media Manager

Michael Zimmerman
Steve Jacobs

User Experience Designer

Jesse Shaver

User Interface Designer

Courtney Nader

Agency Producer

Halley Hopkins
Marc Calamia

Content Strategist

Adam Swann
Leslie Turley

Music / Sound

Nick Frew
Dominic Lewis

Technical Producer

David Hauestein
Michael Brennan
Robert Durbin
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