The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

The XC90 Experience in Volvo Reality

Agency R/GA / New York

Client Volvo Cars North America


Mobile Applications / Durable Goods

Annual ID


2015 Awards

Total Points: 5




R/GA / New York
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