The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Look At Me

Agency Cheil Worldwide / Seoul

Client Samsung Electronics


Mobile Applications / Services / Utilities

Annual ID


2015 Awards

Total Points: 25

Gold Pencil



Cheil Worldwide / Seoul

Production Company

Seoul National University Bundang Hospital / Seoul
Yonsei University / Seoul
Design Fever / Seoul
Breakfast Film / Seoul
Wideeast / Seoul
Limelight / Seoul
Cave Studio / Seoul

Chief Creative Officer

Jeongkeun Yoo


Joonsoo Kim

Creative Director

Kevin Pereira


Sean Yoo


Kwangho Choi

Executive Creative Director

Wain Choi


Jiyeon Kim

Information Architect

Yeonjoo Jeong
Gaeon Kim


Daeho Seo
Hosang Bae


Myoungah Chang

Sound Designer

Hojun Ryu

User Interface Designer

Jaejin Jeong
Jooheon Oh

Content Strategist

Heejung Yoo
Kyongmee Chung
Sangchul Chung
Jaewon Yang

Creative Team

Jongbin Lee
Andy Sungkyoon Wang
Diane DY Lee
Chris Seongwook Kim
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