The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Taxi Trails

Agency KING / Stockholm

Client Taxi Stockholn


Use of Technology / Location-Based Services or Proximity Marketing

Annual ID


2015 Awards

Total Points: 5




KING / Stockholm

Production Company

Slutetärnära / Stockholm

Art Director

Josephine Wallin

Creative Director

Frank Hollingworth

Creative Team

Sunit Mehrotra
Johan Tesch
Per Wilson
Lena Ivarsson
Sofia Weman
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