The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile


Agency Hill Holliday / Boston

Client Merrell


Use of Technology / Augmented Experience

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



Hill Holliday / Boston

Production Company

Framestore / New York
MKG / New York

Art Director

Jude Senese


Rick McHugh

Chief Creative Officer

Lance Jensen

Creative Director

Kevin Daley
Rick McHugh

Creative Technologist

Winslow Porter


Ben Fox

Executive Creative Director

David Banta
Mike Woods

Social Media Manager

Michelle McCudden
Cory Tucker

User Experience Designer

Kyle Mitchell

Agency Producer

Andrew Barnett
Mike Rubenstein
Rob Gilcrest

Content Strategist

Tracy Brady

Creative Team

Gary Marshall
Corinna Wilson
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