The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Samsung Smart Bike

Agency Leo Burnett Italy / Milan + Leo Burnett / Chicago

Client Samsung Electronics Italy

Category

Use of Technology / Product & Mobile Integration

Annual ID

150635A

2015 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Italy / Milan
Starcom MediaVest Group / Milan
Leo Burnett / Chicago

Production Company

Magnolia / Milan

Executive Creative Director

Francesco Bozza
Alessandro Antonini

Chief Creative Officer

Mark Tutssel

Product Manager

Andrea Castiglioni
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