The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

Samsung Smart Bike

Agency Leo Burnett Italy / Milan + Leo Burnett / Chicago

Client Samsung Electronics Italy


Use of Technology / Product & Mobile Integration

Annual ID


2015 Awards

Total Points: 5




Leo Burnett Italy / Milan
Starcom MediaVest Group / Milan
Leo Burnett / Chicago

Production Company

Magnolia / Milan

Chief Creative Officer

Mark Tutssel

Executive Creative Director

Francesco Bozza
Alessandro Antonini

Product Manager

Andrea Castiglioni
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