The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

The Most Helpful Measuring Tape in the World

Agency Leo Burnett, Toronto / Toronto

Client IKEA


Collateral / Promotional Materials - Single or Campaign

Annual ID


2015 Awards

Total Points: 5




Leo Burnett, Toronto / Toronto

Production Company

Jungle Media / Toronto

Art Director

Anthony Chelvanathan


Steve Persico

Chief Creative Officer

Judy John


Anne Peck

Creative Team

David Kennedy
Natasha Dagenais
Danielle Iozzo
Rebecca Simon
Lisa Hart
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