The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

HUMAN TRAFFIC SIGN

Agency Lowe China / Shanghai

Client SHANGHAI GENERAL MOTORS

Category

Public Service - Print / Newspaper or Magazine - Campaign

Annual ID

150707A

2015 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Lowe China / Shanghai

Production Company

Jt's Ideas Pte Ltd / Shanghai
Qiyuan Advertising / Shanghai

Writer

Willow Yang

Chief Creative Officer

Norman Tan

Creative Director

Qiang Zeng

Typographer

Cherry Wang

Creative Team

Connie Chua
Sue Lu
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